Appointment standards
What counts as a qualified booked appointment.
You are paying for a defined thing: a homeowner who met an agreed standard and agreed to a specific slot in your calendar. This page describes the general standard we work to, what is explicitly not promised, and how a disputed appointment is handled. The governing version for your company is the standard written into your partner agreement.
The criteria
A qualified booked appointment generally meets all of the following.
- 01
A real decision-maker
The appointment is with an actual homeowner, property owner, or a person authorized to make decisions about the property.
- 02
Valid, reachable contact information
The name, phone number, and other contact details are the homeowner’s real details, and the homeowner was reachable on them when the appointment was booked.
- 03
Inside your approved service area
The property is within the service area agreed with you before launch — by county, city, or ZIP code.
- 04
One of your agreed services
The homeowner asked about a service you selected, such as resurfacing, tile and coping, decking, or a full renovation.
- 05
Genuine project interest
The homeowner described a real project they intend to move on, rather than a price-check on work they are not planning.
- 06
A specific date and time
The homeowner agreed to a named appointment slot on your calendar — not a vague promise to talk later.
- 07
Not fraudulent
The appointment was not generated through fraud, bots, purchased lists, or deliberate falsification. Those are never billable.
- 08
Within your agreement’s rules
It complies with the written duplicate, cancellation, rescheduling, no-show, and exclusivity rules in your individual contractor agreement.
What a booked appointment is not.
A booked appointment is a scheduled opportunity to win work. It is not a promise about what the homeowner does next.
- That every scheduled homeowner will answer every follow-up call
- That every homeowner will keep the appointment, or will not reschedule
- That every appointment will result in an estimate
- That every estimate will become a signed job
- Any particular close rate, contract value, revenue, profit, or return on ad spend
- Any guaranteed number of closed jobs
We guarantee that anything billed as a booked appointment met the agreed qualification and scheduling standard when it was delivered. We do not guarantee attendance or sales. Cancellations, reschedules, unreachable homeowners, duplicates, invalid information, and no-shows are handled under the written replacement and dispute policy in your agreement.
How disputed appointments are handled.
If an appointment does not meet the agreed standard, there is a defined process rather than a negotiation.
1. Flag the appointment
Report it through the agreed channel within the dispute window in your agreement, with the reason it does not meet the standard.
2. Review
We check the booking record, the service area, the requested service, the contact details, and the scheduled slot against the agreed standard.
3. Resolution
If it falls outside the agreed standard, it is resolved under the replacement or credit terms written into your agreement.
The dispute window, the evidence required, and whether an appointment is replaced or credited are defined in your partner agreement. Those terms are agreed before launch, not after a dispute arises.
Confirmed in writing before launch.
None of the following is left open once your programme starts.
The qualification standard
The precise criteria an appointment must meet before it is billable, written down before the first one is booked.
Replacement and credit policy
What happens when an appointment does not meet the agreed standard, and whether it is replaced or credited.
Cancellations, reschedules, and no-shows
How each is treated, and which of them qualify for replacement under your agreement.
Pricing
Your price per booked appointment, based on project types, market, qualification requirements, volume, and exclusivity.
Service areas
The counties, cities, or ZIP codes that define where your appointments come from.
Calendar and availability
How we access your calendar, the hours you accept appointments, and how much notice you need.
Want the version that would apply to your company? Apply and we will send the standard, pricing, and the proposed number of appointments for your market in writing.
Check Appointment Availability